Customer Success Story

Sales partner exposes counterfeit products and strengthens customer relationships

Tendering provides an excellent opportunity for obtaining new rolling bearing orders. However, it often transpires that contracts are awarded to unknown distributors who quote unbelievably low prices. How can this work? Our certified sales partner, Özevren Rulman, was pondering this very same question and, as a result, offered its customers a free authenticity check of the cheaply sourced bearings. Together with the Schaeffler Brand Protection Team, several counterfeit transactions were uncovered.

This resulted in the successful prevention of consequential risks for many customers, including

  • unplanned downtime

  • absent warranty

  • risk to people and the environment

  • major financial losses

  • loss of good reputation

Awareness of counterfeits has been heightened and confidence in authorized Schaeffler sales channels has been increased.